h2. Employer Research

 
[Parrish FAQ on Companies|http://faq.library.upenn.edu/recordList?action=&library=purdue_business&institution=purdue&expand=Companies#Companies]
[Parrish FAQ on Industries|http://faq.library.upenn.edu/recordList?action=&library=purdue_business&institution=purdue&expand=Industry#Industry]
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*Purdue-subscribed databases*
Click on the database name in the chart to access it.

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{map:link=[http://www.lexisnexis.com/hottopics/lnacademic/?shr=t&sfi=AC02NBCmpDosSrch]| coords=7,186,142,202| title='Lexis Nexis Company Dossier'| shape='rect'| target='_blank'}

{map:link=[http://purl.lib.purdue.edu/db/mrc]| coords=7,205,142,222| title='Marketresearch.com Academic'| shape='rect'| target='_blank'}

{map:link=[http://purl.lib.purdue.edu/db/mergentol]| coords=7,225,142,240| title='MergentOnline'| shape='rect'| target='_blank'}

{map:link=[http://purl.lib.purdue.edu/db/mintel]| coords=7,244,142,260| title='Mintel'| shape='rect'| target='_blank'}

{map:link=[http://purl.lib.purdue.edu/db/db88]| coords=7,263,142,279| title='NetAdvantage'| shape='rect'| target='_blank'}

{map:link=[http://purl.lib.purdue.edu/db/osge]| coords=7,282,142,298| title=OneSource| shape='rect'| target='_blank'}

{map:link=[http://purl.lib.purdue.edu/db/plunkett]| coords=7,301,142,317| title='Plunkett's'| shape='rect'| target='_blank'}

{map:link=[http://purl.lib.purdue.edu/db/db86]| coords=7,320,142,336| title='ReferenceUSA'| shape='rect'| target='_blank'}

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* [Chicago Business(powered by Crains)|http://www.chicagobusiness.com/]
* [Economist, (The)|http://www.economist.com/]
* [Forbes|http://www.forbes.com/]
* [Hispanic Business|http://www.hispanicbusiness.com/]
* [Inc.com|http://www.inc.com/]
* [Industry Week|http://www.industryweek.com/]
* [Smart Money|http://www.smartmoney.com/]
* [US News & World Report|http://www.usnews.com/]
* [Wall Street Journal|http://online.wsj.com/public/us] |

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Conducting comprehensive background research on a company and position can help you stand out in a candidate pool in today's competitive job market.  Things to keep in mind when performing the background research is that information about a company generally comes from three sources: the company itself, business news sources, and industry sources.  Looking at a balance of sources from all three areas will help develop a good idea of the company and what they are all about.  This research should be done in these distinct but interrelated areas.  Neglecting any side of the triangle could stand out during an interview or other interactions with a company and impact the candidates chances of landing the job.  The following resources should be helpful in conducting through research that should help you land the job.